ABOUT BYRINI
RINI VAN LEENEN IS A 360° RETAIL SPECIALIST.
WITH OVER 25 YEARS OF EXPERIENCE IN THE BROADER RETAIL FASHION LANDSCAPE.
ORIGINALLY FROM A VISUAL MERCHANIDSE BACKGROUND HE DEVELOPED A BROADER EXPERIENCE IN BRAND COMMUNICATION.
WORKING ACROSS ALL BRAND TOUCH POINTS;
VISUAL MERCHANDISE, STORE CONCEPTING, FASHIONSHOWS, PHOTOSHOOTS, GRAPHIC DESIGN AND BRAND COMMUNICATION.
THE IMPORTANCE OF STORYTELLING IS VITAL THESE DAYS. WITHOUT A PROPER STORY THERE IS NOTHING TO SAY.
HE WORKED AT MISS SELFRIDGE, COOLCAT AND SUPERTRASH IN DIFFERENT ROLES;
VISUAL MERCHANDISE MANAGER, BRAND MARKETING COORDINATOR, STORE CONCEPT MANAGER AND ART DIRECTION.
IN 2014 HE FOUNDED BYRINI; FOCUSSING ON THE ART OF STORY TELLING.
YOU CAN’T CONCUR THE WORLD ON YOUR OWN. BUT TOGETHER, WITH A CLEAR BRAND STATEMENT WE COULD COME A LONG WAY.
THAT IS WHY HE TEAMED-UP WITH WENDY OUWERKERK (W-STUDIO)
WITH THE SAME BACKGROUND IN SPORTS RETAIL, BOTH PASSIONATE IN MAKING RETAIL MORE BEAUTIFUL.
PROJECTS FOR PERRYSPORT, AKTIESPORT, JEANSCENTRE. SHOWROOMSTYLING FOR HANS BOODT MANNEQUINS (MILAN AND MELBOURNE)
